One of the most common questions we hear from estate agents is: "How much should I be paying for my website?" The answer is not straightforward, because the market ranges from free DIY builders to agencies charging over £500 per month. This guide breaks down the real costs so you can decide what makes sense for your business.
Estate Agent Website Pricing Breakdown
The table below gives a broad overview of the pricing tiers available to UK estate agents. These figures are based on typical monthly costs and represent the market as we see it in 2025.
| Provider Type | Typical Monthly Cost | Setup Fee | Best For |
|---|---|---|---|
| DIY Website Builders | £0 - £50/month | None | Sole agents on a very tight budget who are comfortable building their own site |
| Template Providers | £100 - £200/month | £0 - £500 | Agencies that want a quick setup and are less concerned about standing out |
| Specialist Providers | £50 - £150/month | £0 - £1,000 | Agencies wanting a tailored site with CRM integration and proper SEO |
| Premium Agencies | £300 - £500+/month | £2,000 - £10,000+ | Large multi-branch agencies requiring fully bespoke builds with ongoing marketing |
It is worth noting that price alone tells you very little. A £200/month template site might deliver less value than an £88/month site built by a specialist who understands estate agency. The critical factor is not what you pay, but what you receive for that payment.
DIY Website Builders (£0 - £50/month)
Platforms like Wix, Squarespace, and WordPress.com allow anyone to build a website without technical knowledge. For an estate agent, the appeal is obvious: it is cheap and you maintain control. However, the limitations become apparent quickly. These platforms have no native CRM integration for property software, no property search functionality, and limited SEO capabilities for the kind of local, property-specific optimisation that estate agents need.
You will also spend considerable time building and maintaining the site yourself — time that could be spent winning instructions. For a brand-new sole agent with a minimal budget, a DIY site might serve as a temporary measure. For an established agency, it is rarely the right choice.
Template Providers (£100 - £200/month)
Several providers in the UK market offer templated estate agent websites. You choose a layout, add your branding, and connect your property feed. The advantage is speed — you can often be live within days. The disadvantage is that your site looks and functions identically to many other agencies.
Template providers often bundle hosting, basic support, and portal feed integration into their monthly fee. However, customisation is usually limited, SEO is often handled at a surface level only, and you may not own the site if you decide to leave. At £100 to £200 per month, you are paying a reasonable amount for a reasonable result — but rarely an exceptional one.
Specialist Providers (£50 - £150/month)
Specialist providers focus specifically on estate agent websites and understand the nuances of the industry. They typically offer bespoke or semi-bespoke designs, proper CRM integration, SEO that goes beyond the basics, and ongoing support. The monthly cost is often comparable to or lower than template providers, because specialists tend to operate leaner businesses and work within a focused niche.
The key advantage of a specialist is knowledge. They understand how property feeds work, they know which CRMs integrate well, and they have experience optimising for the specific search terms that matter in estate agency. This expertise often translates into a better site for less money.
Premium Agencies (£300 - £500+/month)
At the top end of the market, digital agencies offer fully bespoke builds with comprehensive ongoing services including content marketing, PPC management, and detailed analytics. For large, multi-branch agencies with significant marketing budgets, this level of service can make sense. For the majority of independent and small-to-mid-sized agencies, however, the premium pricing is difficult to justify when specialist providers deliver similar results at a fraction of the cost.
What Affects the Cost of an Estate Agent Website?
Several factors influence what you will pay for your estate agent website. Understanding these helps you evaluate whether a quote represents good value.
palette Design Complexity
A fully bespoke design created from scratch costs more than selecting and customising a template. The question is whether the additional investment produces a meaningfully better result for your agency. In most cases, a semi-bespoke approach — customised specifically for your brand within a proven framework — offers the best balance of quality and cost.
description Number of Pages
A simple five-page brochure site costs less than a comprehensive site with area guides, staff profiles, service pages, a blog, and a full property search. However, more pages generally means more SEO opportunity, so this is an area where cutting costs can be counter-productive.
search SEO Services
Basic on-page SEO (meta titles, descriptions, headings) should be included as standard. Ongoing SEO work — content creation, technical audits, link building, and local optimisation — is usually an additional service or part of a higher-tier package.
dns Hosting and Infrastructure
Hosting quality directly impacts site speed and reliability. Cheap shared hosting might save a few pounds but costs you leads through slow page loads and downtime. Dedicated or cloud hosting adds cost but delivers a noticeably better experience.
build Ongoing Maintenance
Websites need regular updates for security, performance, and compatibility. Some providers include unlimited maintenance in their monthly fee; others charge per hour or per request. Understand what is included before you sign up.
Hidden Costs to Watch Out For
The headline monthly price is not always the full story. Several additional costs can catch agencies out if they are not discussed upfront.
warning Common Hidden Costs
- Setup fees: Some providers advertise low monthly costs but charge a significant setup fee — sometimes several thousand pounds. This is not necessarily unreasonable if the build is genuinely bespoke, but it should be clearly communicated from the start.
- Portal feed charges: Connecting your CRM property feed to your website sometimes incurs a separate charge. This is usually a one-off, but some providers charge ongoing feed management fees. If your CRM is Jupix or Reapit, the feed is typically straightforward — but always confirm.
- Design revision limits: Many providers include a set number of design revisions in the build process. Additional changes beyond that limit are charged separately, sometimes at surprisingly high hourly rates.
- Hosting extras: SSL certificates, email hosting, CDN services, and backup storage are sometimes charged separately. These should be included as standard in any modern hosting package, but not all providers agree.
- Exit fees and data retention: Perhaps the most concerning hidden cost. Some providers charge exit fees if you want to leave, and some retain ownership of your website, meaning you cannot take it with you. Always confirm in writing that you own your site, your content, and your domain.
- Content and copywriting: If you need professionally written content for your site — and most agencies do — this is often an additional charge. Some providers include basic copywriting; others expect you to provide all content yourself.
Is a Cheap Estate Agent Website Worth It?
This is a fair question, and the honest answer is: it depends on what you mean by "cheap." If cheap means a well-priced specialist provider who delivers excellent value, then absolutely. If cheap means cutting corners on hosting, design, SEO, and CRM integration, then probably not.
Consider this: the average estate agent instruction is worth thousands of pounds in commission. If your website generates even one additional instruction per quarter that you would not otherwise have won, it has more than paid for itself. Conversely, a cheap site that fails to generate any leads is not saving you money — it is costing you far more in missed opportunities.
The most expensive website is not necessarily the best, and the cheapest is rarely the most cost-effective. The goal is to find a provider who understands estate agency, delivers a site that performs, and charges a fair price for doing so. Focus on value, not just cost.
A useful exercise is to calculate your cost per lead. If your website costs £100 per month and generates ten genuine leads, your cost per lead is £10. If a cheaper site at £50 per month generates only one lead, your cost per lead is £50. The "expensive" site is five times more cost-effective.
What You Get with LOS Digital for £88/Month
We are not going to pretend this section is not about us — but we think it is worth understanding what a specialist provider actually includes at a specific price point, so you have a benchmark when evaluating others.
For £88 per month, every LOS Digital estate agent website includes:
There is no setup fee. You can start with a £1 trial to see whether it is the right fit. If you decide to leave at any point, you keep your website, your content, and your domain. We believe that if the product is good enough, contracts are not necessary.
We are not the right fit for every agency. If you need a large-scale multi-branch platform with bespoke app development, you will likely need a premium agency. But for independent and small-to-mid-sized agencies who want a high-performance site without the high-performance price tag, we are confident in what we offer.