Druce & Partners

A modern website, with every old link still working

A family-run St Albans agency, moved to a new website without losing the search traffic its old one had built up.

Visit druce-partners.co.uk open_in_new

Druce & Partners website homepage, built by LOS Digital

The results

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Old links kept working

Every old property, branch and search address redirects to the right page, so links Google and buyers already had still work.

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Hundreds of top-10 search terms

Across St Albans and Hertfordshire, for sales, lettings and management.

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Instant valuations

Vendors get an estimate there and then, and the agency gets their details.

The brief

Druce & Partners had an older website that Google already knew well. The new site needed a modern design and better tools without breaking the old links that brought people in.

Agency: Druce & Partners
Location: St Albans, Hertfordshire
Services: Sales, lettings and management
Property feed: Listings come through automatically from the agency's CRM using one of our existing integrations.

What we built

check_circle An instant online valuation tool with postcode lookup, so vendors get an estimate there and then
check_circle Area, locality and street pages across St Albans and Hertfordshire
check_circle Redirects from every old property, branch and search address to the right page on the new site
check_circle Stamp duty and mortgage calculators
check_circle Lettings, property management, testimonials and "why us" pages