Richard Poyntz & Co

Climbed to the top of local search

A Canvey Island estate agent, now near the top of local search for buying, selling and renting on the island.

Visit richardpoyntz.com open_in_new

Richard Poyntz & Co website homepage, built by LOS Digital

The results

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Average position more than halved

From the second page of Google to near the top for local property searches on Canvey Island.

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Hundreds of top-10 search terms

Buying, selling and renting searches on the island, not just the agency's own name.

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Several times the search traffic

Far more visits from Google than before the move to LOS Digital, with leads coming in through the website itself.

The brief

Richard Poyntz & Co wanted a website that brought in valuations on its own, not just a place to list stock. Search visibility was the priority: vendors on Canvey Island search Google before they pick up the phone.

Agency: Richard Poyntz & Co
Location: Canvey Island, Essex
Services: Sales and lettings
Property feed: Listings come through automatically from the agency's CRM using one of our existing integrations.

What we built

check_circle A custom website with live property listings for sale and to rent, each with its own page
check_circle A free property sale guide that vendors download in exchange for their details
check_circle A conveyancing hub: a guide to conveyancing, FAQs and a jargon buster
check_circle Pages on EPCs, insurance, letting fees and client money protection
check_circle Team, history and reviews pages, plus a news section the agency updates itself
check_circle Ongoing technical SEO: a clean sitemap, redirects from the old site, sharper titles and one clear heading per page