A fast, technically sound site
Google ranks what it can crawl quickly. Fast pages on mobile, a clean sitemap, one clear heading per page, and every old address redirected when you move website.
Estate agent SEO
Estate agent SEO is getting your agency to the top of Google when vendors and landlords search for an agent in your area. It comes down to six things, and we build all of them into every website we make.
From our clients' own Google Search Console, rounded.
What works
Google ranks what it can crawl quickly. Fast pages on mobile, a clean sitemap, one clear heading per page, and every old address redirected when you move website.
A page for each town and village you cover: estate agents, houses for sale and property to rent in each. This is what vendors actually type into Google.
The map pack sits above the normal results. Keep your profile complete, post updates, and ask every happy vendor and landlord for a review.
Area guides, sold prices, stamp duty and yield calculators, selling and letting guides. Useful pages bring in people who are about to move.
Titles that fit in search results, structured data for your business, listings and FAQs, and every property on its own page.
Local news, sponsorships, chambers of commerce and property sites. A handful of relevant local links beats hundreds of random ones.
From our client work
Technical SEO kept tidy month after month: sitemap, redirects, titles and headings. Average position went from 13.2 to 5.9.
Read the case study Wantage, OxfordshireA set of pages for each of the six towns the agency covers. Over 1,600 search terms in Google's top 10 within months.
Read the case study LondonArea guides, market pages and six property calculators. Over 2.2 million impressions in a year, in the most competitive market in the UK.
Read the case studyIncluded with LOS Digital
Every LOS Digital website comes with the SEO foundations as standard, for £88 a month. No separate retainer for the on-site work.
See what's included“Thank you to LOS for our new website. We are very happy with the amount of leads the website is now generating, allowing us to book more viewings & valuations for clients.”
Questions
Most agencies see rankings improve within three to six months. Fixing technical problems and your Google Business Profile can show results in weeks; area pages and content take longer, but keep building.
Searches with your area in them: estate agents in [town], houses for sale in [area], letting agents [town], house valuation [town]. These are people about to buy, sell or let.
Ads stop the day you stop paying. SEO takes longer but keeps bringing in vendors and landlords at no cost per click. Most agencies do best with SEO as the foundation.
You can manage your Google Business Profile, reviews and news yourself. The technical side, structured data and site structure are best built into the website from the start.
Yes. Every website is built for local SEO as standard, with area pages, structured data and fast hosting, for £88 a month. There is no separate SEO retainer for the on-site work.
More guides: Website cost · Website examples · CRM guide · Best agent websites
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