CRM Guide

What Is Acquaint CRM?

A complete guide to Acquaint CRM — what it does, who uses it, its key features, and how it connects to your estate agent website.

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"We are thrilled with our new website from LOS. The increase in leads has been remarkable, enabling us to schedule more viewings and valuations for our clients."

James Poyntz — Richard Poyntz Estate Agents

Acquaint CRM Overview

Acquaint is a well-established CRM used by independent estate agents across the UK. It handles property management, applicant matching, and lettings workflows.

Established CRM for independent estate agents with strong lettings and applicant matching tools.

web Website Bundled api API Available

Key Features of Acquaint CRM

Here are the core capabilities that Acquaint CRM offers estate agents:

hub

Property feed sync

upload

Applicant matching integration

contact_mail

Lettings management

Who Uses Acquaint CRM?

Acquaint CRM is typically used by the following types of estate agencies:

apartment Independent agents

apartment Small lettings agencies

apartment Traditional high street agents

Limitations to Be Aware Of

No CRM is perfect. Here are the common challenges agents report when using Acquaint CRM:

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Dated website templates bundled with the CRM

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Limited SEO flexibility

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Slow page load times

These challenges are why many agents look for a dedicated website provider that integrates with Acquaint CRM rather than relying on a bundled solution.

Connecting Acquaint CRM to Your Website

Acquaint CRM offers its own website platform. While convenient, many agents find that bundled websites lack the design flexibility and SEO control needed to compete in local search results.

LOS Digital builds bespoke estate agent websites that integrate directly with Acquaint CRM. Property listings sync automatically, enquiries flow into your CRM, and you get full control over design, SEO, and content — all for £88 per month with no lock-in.

£88/month — everything included

Custom design, Acquaint CRM integration, SEO, hosting, and unlimited maintenance.

If it does not pay for itself, it is free. No lock-in. Cancel anytime.

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Frequently Asked Questions

Acquaint CRM is a CRM (Customer Relationship Management) platform used by UK estate agents. Acquaint is a well-established CRM used by independent estate agents across the UK. It handles property management, applicant matching, and lettings workflows.

Acquaint CRM does offer a bundled website option. However, many agents find that bundled websites lack design flexibility and SEO control compared to a dedicated, bespoke website provider like LOS Digital.

Yes. Acquaint CRM has an API that allows external websites to pull property data and push leads. LOS Digital uses this to build fully integrated estate agent websites around Acquaint CRM.

Established CRM for independent estate agents with strong lettings and applicant matching tools. Whether Acquaint CRM is the right fit depends on your agency's size, budget, and workflow needs. The key is ensuring your website works effectively alongside it.

LOS Digital builds a bespoke, SEO-optimised website that integrates with Acquaint CRM. Your property listings sync automatically, enquiries flow into your CRM, and you get full control over design and SEO — all for £88 per month.